
the odd balance team
Odd Balance was co-founded by Emili Sindlev, a Copenhagen-based stylist and digital creative known for her bold aesthetic and playful style. She brings that same energy and vision into the world of matcha.
Together with our other co-founder, who brings years of experience in the US food & beverage industry, they set out to create the kind of matcha brand they felt was missing: one that blends Japanese tradition with Scandinavian simplicity and a fresh, modern vibe.
Emili and the team are passionate about high-quality, organic, ceremonial-grade matcha and embracing an Odd Balance lifestyle. And our mission is to make matcha accessible to everyone—through playful recipes, vibrant branding, and a balanced mindset—whether you’re a lifelong enthusiast or just starting your matcha journey.
““Matcha for me strikes that perfect balance of energy and calm that I need to get through a hectic schedule. Sometimes matcha is my calm-after-chaos self-care ritual other times it’s a mood-boosting latte on the go. I wanted to bring my unceremonious Scandinavian energy to ceremonial grade matcha – there’s no right or wrong way to enjoy matcha. It’s all about finding your own balance.”
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100% organic ceremonial-grade matcha
Odd Balance is certified organic, and ceremonial-grade matcha made from the finest and organic green tea leaves grown in Uji, Kyoto, Japan.
It has a vibrant green color, with a creamy texture and a rich, delicious taste. We’ve spent many months searching for the finest matcha, and we’re proud to offer you this premium matcha from Japan. It's perfect for drinking or cooking—whether you're making a matcha latte, lemonade, smoothie, cookies, or brownies, the possibilities are endless.
Odd Balance is for everyone. Whether you're a longtime fan or just discovering matcha, we're here to help you explore and enjoy its endless possibilities.
““Life's all about balance. It’s that oddly satisfying balance between a wild Friday and a slow, cozy Sunday. That's the Odd Balance vibe, and we believe life's about doing what feels right for you in the moment and finding your own balance. Even if it’s a little odd.”
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the Odd Balance vibe
Being busy is good; relaxing is great.
Life’s all about balance, right?
It’s that oddly satisfying balance between a wild Friday and a slow, cozy Sunday. Do you know that feeling? That's the Odd Balance vibe.
We believe life is about doing what feels right for you in the moment and finding your own balance.
Living the Odd Balance lifestyle means accepting that our needs and wants shift with our mood. That’s what keeps us happy, healthy, and human.
Being busy is good; relaxing is great.
Life’s all about balance. Odd Balance.