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the odd balance team

Odd Balance was co-founded by Emili Sindlev, a Copenhagen-based stylist and digital creative known for her bold aesthetic and playful style. She brings that same energy and vision into the world of matcha.

Together with our other co-founder, who brings years of experience in the US food & beverage industry, they set out to create the kind of matcha brand they felt was missing: one that blends Japanese tradition with Scandinavian simplicity and a fresh, modern vibe. 

Emili and the team are passionate about high-quality, organic, ceremonial-grade matcha and embracing an Odd Balance lifestyle.

Odd Balance is for everyone. Whether you're a longtime fan or just discovering matcha, we're here to help you explore and enjoy its endless possibilities.

“Matcha for me strikes that perfect balance of energy and calm that I need to get through a hectic schedule. Sometimes matcha is my calm-after-chaos self-care ritual other times it’s a mood-boosting latte on the go. I wanted to bring my unceremonious Scandinavian energy to ceremonial grade matcha – there’s no right or wrong way to enjoy matcha. It’s all about finding your own balance.”

Emili Sindlev
Co-Founder & Creative Director

organic & ceremonial-grade matcha

Odd Balance offers high-quality matcha, thoughtfully sourced and carefully selected by our team in Copenhagen and our partners in Japan.

Our mission is simple: to make matcha accessible to everyone. We’re here to inspire and guide you with recipes and ideas to enjoy your matcha. Go check out our selection of matcha and find your new favorite today!

the Odd Balance vibe

Being busy is good; relaxing is great.
Life’s all about balance, right?

It’s that oddly satisfying balance between a wild Friday and a slow Sunday. Do you know that feeling? That's the Odd Balance vibe.

We believe life is about doing what feels right for you in the moment and finding your own balance.

Living the Odd Balance lifestyle means accepting that our needs and wants shift with our mood. That’s what keeps us happy, healthy, and human.

Being busy is good; relaxing is great.
Life’s all about balance. Odd Balance.